How Investing In Your Team's Creativity Can Grow Your Business

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The human brain's intricate architecture has intrigued scientists for centuries. As we delve deeper into the realm of neuroscience and coaching, we begin to unravel the profound influence an integrated outlook has on creativity, intuition, and logic in the workplace. For businesses and entrepreneurs focused on future success, understanding this integrated dynamic can be the key to unlocking unmatched potential.

Right Brain vs. Left Brain: Fact or Fiction

As most of you will know, the brain is divided into two hemispheres, connected but separate. 

Historically, the brain's two hemispheres have been ascribed to distinct roles: the left, responsible for logic, analytics, and order, and the right, associated with intuition, creativity, and emotions. Recent studies have found it's more complex than that. 

How Investing In Your Teams Creativity Can Grow Your Business brain 2

These attributes have become equally indispensable in today's evolving professional environment, particularly with the rise of hybrid and remote workplaces. The more a person can access a 'whole-brained' approach to a situation, scenario or strategic decision, the more creative, logical and intuitive their process can be. 

The left and right hemispheres of the brain see the world and filter information in different ways. The Right Hemisphere considers the big picture, and the Left Hemisphere sees the detail. We need to leverage both aspects to be our most effective selves. This view becomes tricky when businesses recognise and reward logic, analysis, sequencing and detail and dismiss intuition and emotion as non-essential to leadership and effectiveness. 

Integration: The parts and the whole

But it's not just about recognising the individual merits of each hemisphere. Actual productivity and innovation arise when there's seamless integration between them. We observe enhanced innovative solutions, empathetic communication, and agile decision-making when these two sides collaborate effectively. It's akin to a well-conducted orchestra, where each instrument performs perfectly, resulting in a harmonious melody. 

From a neuroscience coaching perspective, we help our clients build awareness regarding their brain orchestra. When a person feels overwhelmed, stressed or anxious, the brass section (trumpets & trombones) might drown out the wind instruments making it harder to think creatively. Recognising the 'noise' and paying attention to what is needed helps us create harmony instead of conflict. In essence, we are the conductors of our brains and can find an effective and creative way forward.

Nurturing Creativity: A Prudent Investment for Tomorrow

For organisations and investors, recognising and nurturing creativity isn't merely a novel endeavour—it's a strategic imperative. Firms that emphasise logical problem-solving and innovative brainstorming set themselves on a trajectory for success.

Recent research, including studies from leading institutions like Adobe's "Future of Creativity" study, has highlighted that organisations fostering creativity witness more substantial revenue growth than their peers. These firms establish a dominant market leadership position and enhance their global competitiveness. Such compelling data underscores the importance of harnessing the entire brain's potential – the parts and the whole, the detail and the big picture!


As businesses chart their growth trajectories, it becomes imperative to view their operations through a dual lens: structure provided by the left brain and innovation spurred by the right. The synthesis of these elements creates the perfect canvas for long-term success. For those at the helm of decision-making, understanding and investing in the neurological drivers of productivity can be the distinguishing factor in a competitive marketplace. 

About the Author

Carly Kay is the owner and founder of Blue Sky Coaching. She is currently pursuing her Advanced Coaching Certification in Neuroscience, Consciousness and Transformational Coaching.

As an Internationally Certified Integral Coach, my aim is to weave together my coaching expertise and corporate experience to deliver an integrated approach to personal and professional development.

I want to leave my clients with the ability to self-correct and self-generate. Each client has unique developmental needs and through coaching, my clients are able to become aware of their current situation, see possibilities for change and uncover the skills necessary to achieve their goals.

The International Coaching Federation defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential.

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