Armed with a business studies qualification, Craig’s career has spanned international trade, starting and growing a successful distribution business, and working in management for a global sports brand. In 2019, Craig returned to the world of startups, becoming one of the early founders of Geddes.
His experience puts him in a position to implement the correct internal systems and processes while his practical experience has helped him understand what it takes to be an entrepreneur and what is needed to thrive as a business. This is very helpful when assessing and structuring business loans.
Craig has a talent for identifying opportunities, developing innovative strategies, and executing them to achieve outstanding results. His expertise in sales and marketing has been instrumental in the success of many of the brands he has worked with as well as the development of Geddes’ deal flow. This has helped them to establish a strong presence in their target markets and grow their customer base.