Craig is the Co-Founder and Chief Operating Officer of Geddes, where he plays a pivotal role in captaining deals and serving on the credit committee and leading the marketing department. With a strong foundation in operations, sales, and marketing, Craig draws on his entrepreneurial background to guide strategic decisions and drive the company’s growth.

Armed with a business studies qualification, Craig’s career spans international trade, founding and scaling a successful distribution business, and holding management roles within a global sports brand. In 2019, he returned to the startup world as one of the three original founders of Geddes—bringing with him both practical experience and a deep understanding of what it takes to build and sustain a thriving business.

Craig’s mission at Geddes is personal: to find better ways to help SMEs raise capital for growth. Having been through the challenges of entrepreneurship himself, he knows how tough the journey can be. This first-hand perspective helps him relate directly to Geddes’ clients and shape solutions that are both practical and impactful.

What Craig enjoys most about his role is meeting the entrepreneurs behind the businesses, the people who are building livelihoods around their passions. He’s inspired daily by their resilience and tenacity, and recognises the emotional highs and lows that come with running a business. That empathy informs how he assesses risk and opportunity.

In supporting South African SMEs, Craig believes in keeping an open mind. For him, evaluating a business means looking beyond its past performance and focusing on the potential ahead. It’s about identifying and unlocking growth opportunities others might overlook.

His operational expertise enables him to implement effective internal systems and processes, while his entrepreneurial journey provides a unique lens through which to assess and structure business loans. Craig’s ability to spot opportunities and develop innovative strategies has also been central to building Geddes’ deal flow and market presence.

A firm believer in continuous learning, Craig readily admits that failure is part of the process. He sees value in trying new things, failing forward, and using those lessons to improve. For him, resilience and drive are essential – not just in business, but in building something meaningful that lasts.