Faye plays a vital role in shaping how the company connects with business owners across South Africa. With a focus on clear communication, strategic thinking, and creative execution, her mission is to ensure that every piece of marketing helps SMEs feel seen, supported, and empowered to grow with Geddes funding solutions.

What she enjoys most about her role is the opportunity to craft messages that resonate, helping simplify finance and build trust with business owners. Working across multiple projects and platforms, no two days are the same, and it’s this variety that keeps her energised and engaged.

Supporting South African SMEs requires empathy and a deep understanding of the challenges they face. For Faye, that means keeping the business owner’s perspective at the centre of every campaign, post or event, translating what can be complex financial services into simple, accessible language that speaks to their needs.

Her background includes hands-on experience in both marketing and communications, where she developed strong skills in brand storytelling, digital strategy, and audience engagement. This foundation has equipped her to support the marketing function at Geddes with clarity, creativity, and purpose.

Driven by a passion for meaningful work, Faye is motivated by the impact financial inclusion can have on small business success. She believes that powerful marketing has the ability not just to inform, but to open doors – and that’s what keeps her inspired.

A personal milestone Faye is proud of is taking initiative to lay the groundwork for a more robust marketing function within the business. As she continues to grow in her role, she’s driven by a long-term vision: to help expand the marketing department and play a key part in growing Geddes into a leading name in SME finance across South Africa.